Cendo handles phone calls for auto repair shops with AI voice agents
Cendo was founded by Anders Steen Pedersen, Christoffer Tuxen Rosing, and Peter Rohmann-Sønderby, who met each other at Copenhagen Business School in 2020 where they all studied cand.merc.IT. The three co-founders were randomly assigned to the same study group during their very first week of the bachelor’s program and have worked closely together ever since.
“We quickly realised that we worked extremely well together and ended up doing all our assignments together throughout our studies. Working together for so long created a strong foundation for when we started Cendo together in the first year of our master’s program,” says co-founder Anders Steen Pedersen.
Today, the team has worked together for more than five years, and that collaboration has resulted in a technological solution that addresses a very concrete problem in the automotive industry.
Co-founders of Cendo, Anders Steen Pedersen, Peter Rohmann-Sønderby and Christoffer Tuxen Rosing, INCUBA Navitas.
Cendo develops AI voice agents with a specific focus on auto repair shops and car dealerships. When a customer calls to book a service or repair, the call is answered by a voice agent that can carry on a natural conversation, ask clarifying questions, find available time slots, and book the customer directly into the workshop’s system, without any waiting time.
“In practice, the customer experiences the same thing as if they were speaking with an employee. The advantage is that there is no phone queue, no waiting time, and the ability to call around the clock,” Anders points out.
For repair shops, this means employees free up time in their daily work and can focus on other tasks and on delivering good service when the customer is physically in the workshop. At the same time, the number of missed calls, and thus potential customers, is reduced.
One of Cendo’s biggest milestones came in December 2025, when the company received the Innofounder grant from Innovation Fund Denmark. In addition, Cendo has already sold its voice agent to Autohuset Vestergaard, one of Denmark’s largest car dealerships with branches across the country.
The journey, however, has not been without challenges. As a frontrunner in Danish voice bot technology, Cendo has worked intensively to create a stable and natural conversation experience in Danish.
“Danish is a small and complex language with many dialects, irregular pronunciation, and great variation in the use of numbers and technical terms. There is far less training data than in English, so it has required extensive technical development and fine-tuning to reach a level where the conversation feels human,” Anders explains.
According to Cendo’s founders, INCUBA’s environment and community play an important role in the company’s development. In particular, the start-up ecosystem is highlighted as valuable for smaller companies that are in the process of finding their place in the market.
“It provides both motivation and perspective to be surrounded by other entrepreneurs. You can reflect on their experiences, learn from their challenges, and easily reach out if you need sparring or help navigating the system,” Anders says.
The coming months will be busy for Cendo. The three co-founders are focused on scaling the sales of their voice agents and making the solution available to even more customers, and eventually to other industries as well. At the same time, the team is continuously working on further developing their AI chat assistant into a full ticketing system, enabling it to handle customer dialogue across channels and create even greater value for businesses.