Nordic Reach increases B2B organizations’ visibility on LinkedIn
Nordic Reach came into existence in 2023 when two LinkedIn enthusiasts decided to channel their expertise in digital marketing into an entrepreneurial journey, assisting B2B-organizations in promoting their businesses. Thus, the founders today primarily dedicate their days to creating content and managing advertising efforts for their clients. Activities which Torben believes offer significant value to their clients:
"Our mission is to enhance the visibility of B2B organizations on LinkedIn, ensuring that key decision-makers within our clients' target audience are well-informed about the services they offer. By doing so, we bolster both their sales and recruitment efforts. In the realm of B2B sales, where purchasing processes can often be protracted, maintaining visibility throughout the entire journey is paramount,” he says.
He further emphasizes that LinkedIn, with its business-oriented focus and extensive user base of over three million, serves as the perfect platform for organizations to effectively engage their target audience. However, success depends on executing digital strategies correctly – a service which Nordic Reach excels.
The organization's successful onboarding of its first clients represents significant achievements –particularly considering the founders’ limited experience within the startup landscape. Accordingly, their primary challenge has also been navigating the multifaceted aspects inherent to entrepreneurship. Torben explains: "Especially the areas of finance and sales pose notable challenges due to our limited experience."
Consequently, the organization is very happy to have become part of INCUBA StartupLab, from where the organization over the next six months intends to focus on increasing its sales and client-base in new inspiring surroundings.
"INCUBA provides the perfect environment for our organization, primarily due to the exceptional guidance we receive. Additionally, we appreciate the flexibility of having our own office space while also having the opportunity to engage with and learn from other organizations. Being part of INCUBA fosters a sense of belonging to something greater, promoting collaboration and shared growth. Lastly, we are proud to offer a service that can greatly enhance sales and promote organizations – an advantage many can benefit from on," Torben concludes.
