Monto at INCUBA StartupLab wants to break with the throw-away society
The seed for the startup started a handful of years ago when Pernille Lydia Sørensen needed a percussion drill. "My father was far away and no one else in my social circle had one - so did I need to buy one for my short-term needs? I encountered these short-term needs repeatedly, and I started to notice how the basement rooms were booming - often with the same things," she says. After a few years of reflection, she and a group of partners founded the company in 2022.
The ambitious sustainable agenda behind Monto also helps to counteract the purchase-heavy consumer culture and the tendency to buy new. In particular, the UN Sustainable Development Goal 12: Responsible Consumption and Production is one of Monto's core values. The SDG contributes to economic growth and sustainable development, but it requires that the footprint on nature is reduced as quickly as possible. This is why there is a trend towards more businesses and consumers utilising the sharing economy.
"We want a better utilisation of resources, aimed at savings and opportunities for extra income for private individuals, companies and associations. We want to reactivate the dead items that are lying around in basements, garages, attics and closets. We believe that when you can rent out your home on Airbnb and your car on GoMore, you will also rent out your other belongings on Monto," says Pernille.
Monto moved into INCUBA StartupLab in February 2023, where the co-founder most recently participated in INCUBA's networking event, Gin & Tech. The purpose of Gin & Tech is to provide useful sparring and feedback that can help companies find future partners and investments.
"Monto's journey in INCUBA began on 1 February 2023, which we have been very much looking forward to. Gin & Tech is a brilliant place to practise your pitch and meet a lot of other cool startups. Of course, it's also a place where you get in touch with business developers, mentors and sparring partners - which means you can get concrete feedback on some sparring points," says Pernille Lydia Sørensen.
The "Monto" app was launched back in September 2022 and is available for download now: "We have geographically limited ourselves to Aarhus and the surrounding area to achieve a large user interface, but in the long term, Monto will expand to more cities and abroad - and with our EU trademark, Monto is equipped to do just that," concludes co-founder Pernille Lydia Sørensen.
Read more about Monto here.