Morning Meeting on Fundraising and Incentive Programmes

Finding the right investor is not just about access to capital, but about finding a partner who sees the potential before the rest of the market does. Rune Hven-Jensen, General Partner at Ugly Duckling Ventures, will provide insights into how a pre-seed and seed investor evaluates early-stage founder teams and what it takes to stand out in a fundraising process. UDV invests in Danish and Nordic B2B companies within medtech, resilience tech and business software. Rune will share his perspectives on what investors look for, which early signals matter, and how founders can position their companies for venture growth.

The presentation will also focus on incentive programmes from an investor's perspective. How does an investor evaluate companies that use warrants? What does this mean for the cap table and future funding rounds? And what has Rune learned from his own experience with incentive structures that create the strongest possible alignment between founders, key employees and investors?

PwC will build on this perspective with a practical introduction to how incentive programmes can be used as an effective tool to attract and retain key employees, particularly when salary budgets are limited. You will gain insights into everything from warrants and bonus schemes to tax considerations and structuring. Christina de Beets Hofmann, Jacob Nordlander and Martin Stenstrup Toft from PwC will share concrete examples from practice of how other growth companies have structured their incentive programmes. You will also get an overview of the new rules that came into effect on 1 July 2026, making it significantly easier and more flexible to offer employee shares.

Agenda

08:30 – 09:00 Breakfast and networking

09:00 – 09:05 Welcome by INCUBA

09:05 – 09:50 Presentation by Rune Hven-Jensen, Ugly Duckling Ventures

09:50 – 10:00 Break

10:00 – 10:45 Implementing incentive programmes in growth companies by PwC

10:45 – 11:30 Q&A and networking

When: 3 December, 8:30–11:30 AM
Where: INCUBA Katrinebjerg, 18th floor