21-year-old founders at INCUBA are building a company that preserves people’s stories
Behind the company are the two 21-year-old founders, Oliver Drejer and Otto Seeberg, who develop and sell products that help people document and preserve their life stories.
The company’s core product is a book with guided questions that makes it easier to put a lifetime into words, from childhood memories and life experiences to reflections and values. The result is a personal book that can be passed on to children, grandchildren and future generations.
“Many people wish they knew the stories of the people close to them, but few actually ask, and even fewer write them down. We give people a framework and the right questions so that these conversations actually happen and memories are preserved,” says co-founder Oliver Drejer.
Co-founders of Pages of Life, Oliver Drejer and Otto Seeberg, INCUBA Navitas.
Since February 2026, Pages of Life has been based at INCUBA, which, according to the two founders, has played an important role in the company’s development. Having moved to Aarhus without an established business network, the community at INCUBA has been especially valuable.
“We both moved to Aarhus and arrived without a strong professional network. That’s why it has been a huge help to have people around us that we can reach out to, people who can open doors and help us connect with the right partners,” says Oliver.
Although day-to-day life is often dominated by focusing on the company’s own projects, they still see great value in being part of an entrepreneurial environment.
“Day-to-day work takes over, and we naturally focus on our own business. But it makes a difference to come into a workplace surrounded by people who share the same passion and drive. It gives you an energy you do not get when working alone,” Oliver emphasises.
As part of INCUBA’s startup community, Pages of Life has also participated in Gin & Tech, where they pitched their company to investors, advisers and fellow founders. Here, startups have the opportunity to expand their network and create new opportunities for growth and collaboration, part of the value INCUBA aims to create through access to qualified guidance, relevant connections and a strong entrepreneurial environment.
One of Pages of Life’s biggest milestones so far has been its expansion into Sweden. The company successfully built a brand from the ground up in a new market, and today a significant share of its revenue comes from abroad.
At the same time, growth has brought new challenges. As young entrepreneurs, the two founders are now facing the task of building an organisation and creating the right conditions for a growing team.
“We’re both 21 years old, so this is the first time we’ve had to build a team from scratch. We’ve learned that finding the right people and letting go of responsibilities is completely different from doing everything yourself. It’s still a skill we’re working on mastering,” says Oliver.
The coming months will be busy for Pages of Life. The company is preparing to launch in both the Netherlands and Germany, an expansion that requires more than simple translation.
“It’s a big step. Two new languages, new payment habits and an entirely new cultural tone that has to be understood and reflected accurately if an emotional product is going to resonate,” explains Oliver.
With expansion into new markets, Pages of Life continues its mission: ensuring that more people’s life stories are told, written down and preserved for future generations.